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Plans for a Successful Sale - 05/06/2008
Not all estate agents use floor plans in their property particulars, yet our research has shown that buyers overwhelmingly prefer them to the usual write-up and written dimensions. There are several good reasons behind this preference, which is why we always feature floor plans on our particulars: Firstly, where several properties are competing for a buyer’s attention, the particulars with the floor plan makes an immediate impression. The layout of a property is a major consideration when choosing a new home, and cannot adequately be described by words and room sizes alone. It is the relationship between the rooms in a property that can make the difference between a comfortable and attractive home and a purely functional one. People make buying decisions on how a property “feels” as much as they consider its size. Several smaller rooms are sometimes more practical than one impressively large one, particularly when there is a family to consider. Only floor plans can accurately relay how the accommodation actually “works” in practice, illustrating how it could complement the needs of a buyer. Conversely, in instances where a floor plan alerts a purchaser to an unsuitable property, fruitless viewings can be avoided. This helps to improve the ratio of viewings that actually become sales, saving time and frustration. We also have examples of buyers having bought a property that might have otherwise appeared unsuitable, but the floor plan helped them to visualise adaptability in the accommodation that encouraged them to view. Floor plans suggest an open approach to property marketing and Buyers do not have to translate “agent-speak”. After all, the agent’s job is to match the right buyer to the right property without recourse to flowery misdescription, saving everyone time, and reducing the stress of moving home.
