Latest News
Strategy for a Tougher Market - 03/04/2008
When you decide to sell, should the current state of the property market have any bearing on your choice of estate agent? The answer is certainly an emphatic yes!
The local property market has experienced tremendous growth over recent years, and whilst holding up well, the balance of opportunity no longer rests solely with the seller.
This means that it is particularly important to select an agent who has experience in this type of market - one where buyers need to be handled with skill, patience and creativity. This is not the market for simply advertising property in the window, local property newspaper paper and on-line, and expecting them to sell (actually - it never was!). This market demands a real understanding of a buyer's needs and it is no longer good enough to rely on computers to match buyer to seller, although they do of course have their place.
Fortunately, we thrive in this type of market and recognise that proactivity is the key. Buyers need much more personal attention than ever so we give them the time they require to discuss their circumstances, needs and preferences in detail. We can assess their motivation and ability to proceed, thereby saving time and effort for all concerned, and their feedback following viewings is invaluable to our ongoing marketing efforts. Such attention also develops trust, so that buyers welcome, for example, our involvement in the sales process.
Whatever the market, our ultimate objective is to help you move, enjoyably! So if you are contemplating a sale why not give us a call.
